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Author Archive | Richard


Back of the envelope -Have you ever had a great idea for a new App, business, product, service, software etc. ???Have you ever been in a Starbucks and scribbled your thoughts on a on a napkin, noted on your cell, been in a bar and scribbled on the back of an envelope ??? CONGRATULATION !! […]

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Packaging Retail

Packaging Retail Packaging design strategy is critical for retail packaging.  Think of Product packaging as a sales demonstration presented on your custom packaging  Packaging design The first time you went out to buy soap detergent you probably bought tide. Why? Because you saw it on your mother’s shelf your whole life and how could you […]

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How To Price A Product

INTRO currently we are blogging our way through the startup phase which is the second step in the Steps To Success series on what you need to do for starting up a successful sustainable new business. The startup phase assumes you completed the feasibility analysis step one and you know how much money you need for […]

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4-5-6-, The Marketing Shtick !

Startup-Marketing By Richard      March 22, 2014         STARTUP – During this phase strong attention must be paid to the enclosed marketing roll-out items and schedule.  And for new readers please review the previous steps to success blogs of feasibility and startup.  This enables you to determine your business roll-out date […]

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How to start up a business

Start A Business, 1-2-3 Go!     Don’t be a klutz!  Look act and sound professional with purpose, competence and confidence!  1-2-3 GO! will do exactly that!  By completing these three things first, you’ll be 90% there!  Do this first, and nothing else until completed! See your Attorney first to legalize your company and be prepared […]

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Business Plan

Business Plan Generally speaking there are two types of business plans.  A financial plan used to attract financing and capital; and the general business plan or masterplans which charts a way forward through strategic planning identifying the business goals, critical success factors and dates for your businesses future. Costs of business plans by business plan […]

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Business Startup Step #2

Startup is your second step on steps to starting a business. Think of startup and as setup. The duration is from your final decision to go into business, till your entry into the marketplace whether it be a home business, online business or a big business. Entry is when you have a finished shippable product […]

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CAPITALIZATION, how much money do I really need ?

The Saturday Morning Post By Richard,  October 12, 2013 A very good morning  to my fellow consultants, entrepreneurs, freelancers, new business owners, networkers, start-ups and  sales, marketing, and brand professionals. How much money do I really need ? The two considerations to calculate this properly, are how much is needed to start our new business and how much is needed to run […]

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DISTRIBUTION, which Big Wave to Catch?

The Saturday Morning Post By Richard,  October 5, 2013 Distribution is the second feasibility element of a startup.  A general description for distribution is the space between the company back door to the consumer front door or for an intangible product such as Apps, services or software products, from the service provider to the user. […]

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